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Seeing Things 

1. Seeing Things

Designers are ever-learning to see. We view the world with the naked eye like everybody else. But we learn to see differently. This comes as a result of our training… In our training, we learn the principles of design and these...
Creative Leadership, Part 1 

2. Creative Leadership, Part 1

The leader of a creative team journeys down the same road *he’s trod himself, alone, before. This road is the creative process and the metaphor is apt because the process is, indeed, a journey. And like any good story, the journey...
Creative Leadership, Part 2 

3. Creative Leadership, Part 2

We said in Part 1 that there shouldn’t really be a distinction between a “creative leader” and any other kind of leader. But there is, if only for the fact that creative leaders have a leg up on a process wherein...
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Designing Successful E-Learning (Book Review)

Designing Successful E-Learning Your team has all the right credentials, they’re steeped in all the right theories, can quote studies to justify the “instructional soundness” of the elements...

Saul Bass on Film Titles (Words to live by)

“(Film) titles…set (the) mood and prime underlying core of the film’s story, to express the story in some metaphorical way…conditioning the audience, so that when the film actually...

All the World’s a Stage for Designers

When beginning a new project, as much as is within your power to do so, choose the best of elements. You’re going to be selecting type and image, among other things, and when you do, choose thoughtfully. Think...

Tribes by Seth Godin, A Book Review

If you’re in marketing or design and aren’t aware of Seth Godin, then I urge you to acquaint yourself with him in a hurry. His bald head (a brand icon, itself) is the container of the best...

Words to live by…

Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognize it, in the fourth dimension. That is, with your...

Words to live by…

What is design? It’s where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together. Mitchell Kapor...
Words to live by…